Kinetic Green and Yuma Energy Partner to Accelerate Last Mile Electric Mobility in India
Jan 13, 2025
- Yuma Energy to power 100,000 electric vehicles of Kinetic Green over the next 4 years, both
E2W and E3W, for greening of the last mile. - Deployment to begin in February 2025 at Pune; 10,000 EVs to be rolled out over the year.
Bengaluru, 13th January 2025: Kinetic Green Energy & Power Solutions Ltd., a leading electric vehicle manufacturer, and Yuma Energy, one of India’s largest and fastest-growing Battery-as-a-Service companies, have announced a strategic partnership to make electric vehicles (EVs) more accessible and practical for consumers. Beginning with the iconic E-Luna, the companies will jointly deploy 10,000 vehicles in 2025 and expand to 1,00,000 over the next four years.
Kinetic Green and Yuma Energy are united in their mission to accelerate the transition to clean energy.
While Kinetic Green is committed to providing sustainable mobility solutions for the masses, Yuma Energy
focuses on creating reliable, safe, and easy-to-use battery-swapping infrastructure. This collaboration will
focus on launching advanced EV technology and innovative business models to address critical barriers to
EV adoption such as high upfront vehicle costs and insufficient charging infrastructure.
Ms. Sulajja Firodia Motwani, Founder and CEO, Kinetic Green said, ‘’We are very excited about the
partnership with Yuma Energy. Kinetic Green is committed to deploying advanced EV technology solutions
and innovation to make electric vehicles more affordable, accessible, and reliable for customers. I am
confident that together we will contribute greatly to the greening of the last mile in India, where Kinetic
Green’s E2-wheelers and E3-wheelers will replace fossil-fuel-based vehicles, reducing pollution in our cities.
By offering these with Yuma’s state-of-the-art battery swapping ecosystem, we will help accelerate EV
adoption by ensuring a seamless EV experience for customers and helping maximise their earnings. I am
convinced that this is the future, and we are happy to play a part in this green transition.’’
Mr. Muthu Subramanian, MD & GM, Yuma Energy said, ‘’This partnership represents a major step
forward in our mission to make EV adoption seamless and sustainable. Kinetic Green’s legacy and Yuma
Energy’s technology are a perfect match to deliver superior customer experience. Together, we are setting
new benchmarks in affordability, reliability, and innovation, and we are excited about what this means for
the future of clean mobility in India.’’
The partnership will initially focus on high-demand use cases such as shared passenger mobility and last-
mile delivery, where uptime and operational efficiency are paramount. By choosing battery swapping over
traditional charging, fleet operators and individual riders can achieve uninterrupted operations, higher
productivity, and increased earnings. Battery swapping ensures that the EVs can run in multiple shifts
without any waiting time for re-charging of battery and it unlocks practically unlimited EV range. The
collaboration will deliver unmatched value to consumers on multiple fronts, including:
- Wide Choice: Kinetic Green, which offers a wide range of reliable and innovative EVs suitable for
the last mile, will integrate its various swap-ready EVs into Yuma Energy’s BaaS network to
maximise convenience to customers including EV fleet operators and riders. - Comprehensive Access: Subscribers to Yuma Energy’s BaaS network will have access to 200+
existing swapping stations, with more locations being continuously added. - Exceptional Service: Yuma Energy and Kinetic Green will work together to ensure 99%+ uptime
and sub-one minute swap time at its swapping stations, minimising disruptions for users. - Cost-Efficiency: Battery swapping significantly lowers upfront costs by separating the cost of the
vehicle from the cost of the battery. Additionally, it eliminates range anxiety
The partnership also highlights Yuma Energy’s ability to scale seamlessly, setting new standards in
operational reliability and customer satisfaction. The company’s robust infrastructure, integrated
hardware and software ecosystem, and service excellence make it a preferred partner for Kinetic Green.
By reducing upfront costs, achieving zero downtime, and improving accessibility, the synergy between the
companies will enable more consumers and businesses to adopt sustainable electric mobility solutions.
The rollout will start from Kinetic Green’s home city Pune in February 2025, with approximately 1,000 E-
Luna EVs being offered under this strategic partnership to select fleet operators. The E-Luna is ideally suited for various last-mile delivery applications such as food, groceries, e-commerce and quick commerce
delivery. The partnership will then be scaled nationally: 10,000 Kinetic Green EVs will be deployed during
the year, including E2-Wheelers and E3-Wheelers.
About Yuma Energy:
Yuma Energy is India’s leading Battery-as-a-Service (BaaS) company on a mission to build a sustainable
future by making mobility accessible, affordable and carbon free through reliable, convenient and
efficient energy-as-a-service solutions.
As a company with a technology DNA, Yuma Energy leverages data deeply in decision-making, system
and process designs and on-ground execution to run the most reliable battery swapping network in the
country with a 99% uptime and an average swap time of under 1-minute. Yuma Energy has completed
20+ million swaps and powered 800+ million kilometres of green journeys.
Yuma Energy is backed by global mobility technology company Magna and India’s largest shared electric
mobility company Yulu.
Visit www.yuma.energy or follow the company on social media to learn how Yuma Energy is making a
difference by powering the way people move.
For more details, please reach out to:
Sutapa Duttaroy|+91 9167434896| sutapa@conceptpr.com
About Kinetic Green:
Kinetic Green is one of the leading players in India’s electric vehicle sector, offering a wide range of electric
3-wheelers and electric 2-wheelers – manufactured in a state-of-the-art production facility near Pune,
Maharashtra to advance green mobility solutions aimed at India and global markets. For electric golf carts
and buggies, the company has formed a Joint Venture with the world’s leading luxury brand, Tonino
Lamborghini of Italy.
Helmed by Ms. Sulajja Firodia Motwani, a third-generation scion of the Firodia family, Kinetic Green is
dedicated to building a robust pan-India EV ecosystem and developing sustainable solutions to reduce carbon emissions, with a vision to democratize electric mobility, and to bring EVs to the mainstream-
accessible to not just the classes, but to the masses
Backed by over half a century of engineering excellence of the Kinetic Group, Kinetic Green has made its EVs accessible, thus democratising electric mobility with quality products that feature top-tier technology and safety.
Kinetic Green has had several firsts to its name, including being the first company to develop ARAI approved electric three-wheelers and the first to offer Lithium-ion battery technology in their electric three-wheelers in India. Kinetic Green recently launched e-Luna, an electric avatar of Kinetic group’s popular brand “Luna”, which has been well received both for personal mobility as well as for the growing e-commerce delivery markets. To fuel its aggressive growth plans, the company recently secured $25 million in its Series A funding round from UK based PE fund, Greater Pacific Capital and plans to raise another $30 million shortly. For more details, please reach out to:Aneeket Engineer: +91 99305 70417 | aneeket.engineer@currentglobal.com
Lubdha Salvi: +91 8976020039 | lsalvi@currentglobal.com